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Effortlessly crowdfund & donate pennies at your fingertips

MiniDeed is a new app to actively make a difference. Share your thoughts, connect with like-minded people and instantly donate to causes that matter to you.

Donations from as little as 1p.

Effortlessly
crowdfund &
donate pennies
at your fingertips

MiniDeed is a new app to actively make a difference.

Use it to share your thoughts, connect with like-minded people and instantly donate to causes that matter to you.

Donations from
as little as 1p.

How it works?

Raise Awareness

Create posts to crowdfund
for causes that matter to you

Donate Pennies

Don't just "like" posts; give
pennies instead with a simple tap

Make A Difference

Watch your pennies and posts add up
to bring about real change

Charities we support

Our partners

Let's talk about our values

... privacy
... transparency
... integrity

We don't sell personal information.
Ever.

We are all about being ethical. We never sell your data. And we don't share it either, except where absolutely necessary in order to provide the MiniDeed service to you, for example to process your donations or to claim Gift Aid on your behalf.

We're upfront about your donations and how we make money

We pass on 100% of donations made by debit/credit card at the end of each month. Simple. No small print or * needed.

For Gift Aid donations, we take 40% of any Gift Aid that HMRC additionally gives us and we pass the extra 60% to charities.

For non-Gift Aid donations, we charge you a 10% fee on top of your donation to cover our costs, so where eligible please do enable Gift Aid for your donations — there's no extra cost for you, charities receive more money and it helps support us in keeping MiniDeed an app that you love to use.

For donations made through ApplePay, our payment provider charges up to 2.9% + 30p. So where possible, please use debit/credit card instead.

We have a strong moral compass.
And so do our charities

We work with charities registered with the Commission of England and Wales and charities who are further vetted by Benevity. And we make this information easily accessible to you on each charity's profile page, so you can check it out for yourself.

Privacy.
We don't sell personal information. Ever.

Learn more

We are all about being ethical. We never sell your data. And we don't share it either, except where absolutely necessary in order to provide the MiniDeed service to you, for example to process your donations or to claim Gift Aid on your behalf.

Transparency
We're upfront about your donations and how we make money

Learn more

We pass on 100% of donations made by debit/credit card at the end of each month. Simple. No small print or * needed.

For Gift Aid donations, we take 40% of any Gift Aid that HMRC additionally gives us and we pass the extra 60% to charities.

For non-Gift Aid donations, we charge you a 10% fee on top of your donation to cover our costs, so where eligible please do enable Gift Aid for your donations — there's no extra cost for you, charities receive more money and it helps support us in keeping MiniDeed an app that you love to use.

For donations made through ApplePay, our payment provider charges up to 2.9% + 30p. So where possible, please use debit/credit card instead.

Integrity
We have a strong moral compass. And so do our charities

Learn more

We work with charities registered with the Commission of England and Wales and charities who are further vetted by Benevity. And we make this information easily accessible to you on each charity's profile page, so you can check it out for yourself.

Some common questions...

Where do the donations come from?

When you register you have the option to provide your payment information. You also choose how much you would like to donate per “like”. At the end of the month, we tally up all the donations you’ve made and distribute them to the charities you’ve supported. Note that we only accept MasterCard and Visa; iPhone users can also use Apple Pay.

Do you charge a fee to donors or charities?

Charities receive the user donations made by debit/credit card less the 10% fee we charge to cover our costs. For instance, if a donor provides £10 we will charge a fee of £1 and transfer £9 to the charity.

How do you make money?

We deduct a 10% fee from donations to help cover our costs. We are working hard to achieve that.

How little can I donate?

You can donate from as little as 1p per “like”. Donations are processed on the first of each month using Apple Pay or the debit/credit card you specify. When your cumulative donation throughout the month is less than £1, instead of collecting money from your account, we roll this amount forward into the following month - this is so that we can avoid paying or passing on unnecessary fees.

Can I use the app without providing payment details?

Yes, absolutely. You can browse, comment and crowdfund without entering payment information. We only require payment information when you choose to donate.

How do I know what charity I’m donating to?

Each post clearly indicates the beneficial charity that is receiving donations. You can find out more information about each charity on their profile page in the app.

What information do I need to give to sign up?

All we need is your name and email address. Then you’ll be able to comment, crowdfund, set yourself targets and complete your profile. You can also check out the basic functionality of the app without signing up at all.

Does it integrate with Facebook/Twitter/Instagram?

MiniDeed is a new social app, similar to Facebook, Twitter and other platforms, but focused on doing more than “like”-ing posts, where, instead, you make small donations with each “like”. You can share posts from MiniDeed onto other social media apps to help bring friends and family onto MiniDeed. And you can share posts and articles into MiniDeed, to easily crowdfund for a charity when you come across something that matters to you.

Any other questions?
We'd love to hear
from you

Connect with us on Twitter, Instagram
or write to us on hello@minideed.com

Let's reshape social media for good

Join the ethical revolution and help us spread the word. Share with friends,
family and anyone who wants to do more than "like"